Optimal Dev Labs

Ship a Production MVP in 30 Days

We help founders and teams launch real products fast using Rails + Next.js. No need to hire a CTO or manage freelancers.

Who We Work With

We work best with clients who value execution and outcomes over hours logged.

Ideal Clients

Founders with a validated idea and budget to execute
Teams that need to move fast without building in-house
Companies ready to invest $12k+ in a real product
Decision-makers who value speed and quality over cheap rates

Not the Right Fit If You're...

Looking for the cheapest hourly developers
Need a part-time CTO or technical co-founder
Want to pay by the hour with no clear scope
Expecting enterprise features on a shoestring budget

Flagship Offer

30-Day MVP Build

Go from idea to production-ready product in 30 days. No fluff, no delays. Just a working MVP you can put in front of users.

$12k – $18k

Fixed price, no surprises

What's Included

Full Rails backend with authentication, database, and API
Next.js frontend with responsive design
Deployment to production on Render
Core feature set scoped during kickoff
Weekly progress updates and demos
30 days of post-launch bug fixes

Not Included

Ongoing feature development (see Retainer)
Mobile apps (web-first approach)
Complex integrations beyond core scope

Ongoing Support

Ongoing Delivery Retainer

After your MVP launches, keep the momentum going. Get dedicated capacity without hiring, managing, or tracking hours.

Starts at $5k/month

Minimum 2-month commitment

What You Get

Dedicated development capacity each month

No hourly tracking or micromanagement

Direct access to senior engineers

Ongoing features, fixes, and improvements

Priority response times

Flexible scope that evolves with your product

Strategy Session

Not ready for a full build? Start with a paid strategy session. We'll dive deep into your idea, help you scope the MVP, and create a technical roadmap.

$300 – $500

Per 90-minute session

100% credited toward your MVP build if you proceed

How It Works

From first call to launch in 5 simple steps.

Founder Call

20-minute call to understand your vision, timeline, and budget. No pitch decks needed.

Scope & Quote

We define the MVP scope together and provide a fixed-price quote within 48 hours.

Kickoff

Once approved, we start immediately. You get access to our project board and Slack channel.

Build & Ship

Weekly demos and updates. Your MVP goes live in 30 days or less.

Launch & Iterate

We hand off a production-ready product. Continue with a retainer or take it from here.

Technology Stack

Proven expertise across the full development stack

Frontend

React

JavaScript

TypeScript

Tailwind

Backend

Rails

Ruby

Next.js

Database

PostgreSQL

Redis

Elasticsearch

Cloud & DevOps

AWS

Render

Heroku

Git

Docker

Semaphore

AI-Powered Tools

Leveraging cutting-edge AI for enhanced productivity and code quality

CursorAI-first Code Editor

ClaudeAI Assistant

v0AI UI Generator

Third-Party Integrations

Seamlessly connect your applications with popular marketing and CRM platforms

HubSpotCRM & Marketing

KlaviyoEmail Marketing

Frequently Asked Questions

Everything you need to know before we start building together.

You get a full Rails backend with authentication, database, and API, plus a Next.js frontend with responsive design. We handle deployment to production on Render, and you get 30 days of post-launch bug fixes. The core feature set is scoped together during the kickoff call.

We work iteratively and closely with our clients throughout the entire build. You're in constant knowledge of what the app looks like and its progress through weekly demos, shared project boards, and regular check-ins. This collaborative approach means fewer surprises and a product that matches your vision.

We scope projects carefully during kickoff to ensure they fit the 30-day timeline. If your vision is larger, we'll identify an MVP subset that can ship in 30 days, with additional features planned for the retainer phase. We don't charge extra for delays on our end.

Absolutely. Most of our clients are non-technical founders. We handle all the technical decisions and translate complex concepts into plain English. You focus on your business; we handle the code.

We specialize in Ruby on Rails for the backend and Next.js/React for the frontend. This stack is battle-tested, scales well, and has excellent developer tooling. Combined with our AI-powered workflow using tools like Cursor, Claude, and v0, we build at 10x speed compared to traditional development teams. We deploy to Render for reliable, cost-effective hosting.

You get access to a shared Slack channel and our project board (Linear or Notion). We provide weekly video demos and are available for quick questions throughout the week. No waiting days for responses.

You have two options: take full ownership of the codebase and hire your own team, or continue with our monthly retainer for ongoing development. Either way, you own 100% of the code and IP from day one.

Yes, we're happy to sign a mutual NDA before discussing your project details. We take confidentiality seriously and never share client information without permission.